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Every pixel serves a purpose.

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Open for new challenges

Clarity in Complexity.

Transforming complex digital processes into clear, accessible, and human experiences.

Current Role

UX/UI Designer

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Based in

Sydney, Australia

View My Work

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Crafted with empathy and strategy.

Selected Projects

Impactful Design Decisions.

Focusing on empathy, clarity and user-centric outcomes.

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Twarz

Biometric Identity Verification

FigmaBiometric UXSystem Design

Designed the UX for a digital identity verification platform, simplifying verification flows for lenders and public sector entities.

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OzGenerations

Intergenerational Connection Platform

User ResearchPrototypingAccessibility (WCAG AA)

Designed an accessible platform connecting younger and older generations through skill-sharing, with a strong accessibility focus for senior users.

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Coffee House

Streamlined Coffee Ordering App

UI DesignVisual IdentityUX Writing

End-to-end UX design for a coffee ordering mobile app focused on reducing wait times, enabling order customization, and increasing promotion visibility.

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Yupiii

Integral Tourism App

BrandingMobile AppFreelance

End-to-end design for a Uruguayan tourism platform, including branding and complete mobile application development.

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Profile

Design with Intention.

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Certificate

Google Certified UX Designer

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Perspective

LatAm + Sydney, Australia

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I am a UX/UI Designer focused on building intuitive, goal-driven digital products. My background combines technical precision with a strategic mindset, allowing me to bridge the gap between user needs and business objectives.

With experience at companies like Twarz and OzGenerations, I specialize in simplifying complex user flows and creating scalable design systems. I hold a Google UX Design Professional Certificate, through which I've refined my research and testing methodologies.

I believe in 'design with intention'—where every pixel serves a purpose. My multicultural experience (LatAm + Australia) gives me a unique perspective on accessibility and human-centric design, ensuring products are not just visually stunning, but functionally inclusive.

Core Competencies

UX ResearchUI DesignWireframingPrototypingDesign SystemsAccessibility (WCAG AA)FigmaAtomic Design

Empathy first. Clarity always.

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Ready for your
nextUX challenge?

Whether it's about a new project, design advice, or just to say hi—I'm always excited to discuss intentional design.

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paolamedina.design@gmail.com

Draft Status

Hand-crafted with intention.

Clarity in Complexity.